State Fair

Art Directer | Paul Sheriff

State fair is a line that includes juice, jam, and honey that would be sold or ranked at a state fair. While designing each label I wanted to focus on using a variety of typography that would reflect and complement my illustration style. Something I learned while designing this packaging was how important color coding is for food and drink according to its flavor and or ingredients. This allowed me to look through the consumer's standpoint and communicate clearly what flavor something may be visually.