Rooted

Art Director | Paul Sheriff

Rooted is a customizable subscription service where the customer obtains a wooden box filled with fresh ingredients and produce so that the buyer can make vegetarian meals in their own home. The Veggie Kit combines cooking and gardening to create a relaxing yet entertaining at-home experience. When designing this brand covid was on the rise and we as designers were faced with the challenge of keeping restaurants in business during quarantine while also keeping people at home entertained. This was also a group effort that involved a lot of collaboration between myself and two other designers within my group. Please see the case study for more information on Rooted.