ADHD Awareness
Instagram Campaign

Art Director | Scott Laserow

Through this campaign, my main goal was to communicate words commonly associated with ADHD in an illustrative fashion. I chose a vibrant and saturated color pallet to make the type vibrate as much as possible and further enhance movement throughout each piece. Originally I had everything fit into the composition but then decided that the layout was too organized for the concept and saw it fitting to let the type fall off the page.